Initiative
Tribal Health and Resilience in Vulnerable Environments (THRIVE)
Background
The Tribal Health and Resilience in Vulnerable Environments (THRIVE) project was implemented between 2013 and 2018 in partnership with Chickasaw Nation and Choctaw Nation of Oklahoma and was the first healthy retail intervention study implemented in tribally-owned and operated convenience stores.
Details
This project aimed to increase vegetable and fruit intake among Native Americans by addressing the availability, variety, promotion, placement and pricing of healthier foods in the retail environment.
Funding Information
Sponsor: National Heart, Lung, and Blood Institute
Grant Number: RO1HL117729
Principal Investigator: Dr. Valarie Blue Bird Jernigan, DrPH, MPH
